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STUDENT RETENTION: The Do's and Don't's To Keep Them Coming Back

Updated: Mar 6, 2022

Here is something I know about you:

You’re nice.

You care about your students’ progress, and you care about them as people. As professional as you’ve made your studio, it still stings a little when somebody quits lessons. It can fill you with self-doubt.

Your nice-ness has really worked well for you. You’ve had wonderful relationships with your students, and even with your students’ families. But in some ways, your niceness is really getting in your way.

Most voice teachers and coaches believe that the thing most likely to scare away clients is a price increase. (Insert sound of buzzer here.📢) Wrong! There are things that push clients out of your studio, but increasing your prices every year is not one of them.

In this post, I’m going to lay out seven things you may be doing, and tell you why they are not in anyone’s best interest. (continued below)