Biz & Marketing

Reimagining Your Studio post-COVID

By this time most of us have adjusted to the new normal and have found a way to move our teaching and coaching online. Some voice teachers r

You Don't Need a Record Label

Wondering how to get signed to a record label? Jayson John Evans is a busy guy. Singer, player, songwriter, touring musician. Also...

NEAR ME: How to Show Up on Local Searches

Reprinted from the VASTA Voice, September, 2019 As an independent voice teacher, I don’t have the marketing budget of those big, national...

YOUR WEBSITE'S WELCOME MAT: How to Invite that Next Client In

A lot goes into marketing, and a freelancer's calling card is her website. What makes a client want to pick up the phone, shoot off an e

How To Keep Your Students: Cause & Effect In Your Studio

A couple of decades ago, my roommate Shirley didn’t like to deal with things she didn’t like to deal with. For some people that...

If We Won't, Who Will? Hurting Ourselves by Undervaluing Others

If we won't pay one another for our work, if we won't value each other's contributions to the world, if we can't recognize t

How to Take Time Off When the Wolf's at the Door

The bad news was that I was broke. The idea of taking time off from teaching was very scary, financially. The good news was that I had a ye

4 WAYS TO KEEP PRIVATE STUDENTS (Or Keep Them Away)

Scott is 24 and has more ink than Office Max. He could strain pasta with all the holes he’s pierced into his body. He also wears make-up,...